Revenue Management in Tourism and Hospitality
Analytical strategies, decision making, and revenue optimization in competitive contexts
Abstract:
Revenue Management has established itself as one of the most relevant disciplines for contemporary tourism and hotel management. Beyond its traditional association with pricing, it is now understood as a decision-making system aimed at optimizing revenue through demand analysis, market segmentation, capacity management, sales distribution, and the strategic use of information. In an environment marked by digitalization, increasing competition, and the need to improve profitability, its study is essential in both academic and professional settings.
This book offers a comprehensive view of Revenue Management applied to tourism and hospitality. Its purpose is to provide a solid conceptual foundation while presenting analytical tools and concrete applications in different areas of the sector. Throughout its chapters, the book demonstrates that revenue optimization depends not only on price but also on the interplay between demand, capacity, technology, sales channels, and value creation.
The book is organized into eight chapters. The first develops the fundamentals of Revenue Management and its evolution within the tourism industry. The second section examines its main techniques, processes, and performance indicators. The third focuses on forecasting tourism demand as a support for planning and decision-making. The fourth addresses the principles of dynamic pricing and its importance in competitive contexts. The fifth analyzes market segmentation as a basis for designing differentiated strategies. The sixth studies tourism distribution channels and their impact on profitability. The seventh presents the technological systems that support automation, data analysis, and revenue management. Finally, the eighth explains the application of Revenue Management in different tourism contexts, extending its scope beyond traditional hotels.
Overall, this work aims to support students, teachers, researchers, and professionals interested in understanding Revenue Management as a strategic competency in contemporary tourism management. Its contribution lies in integrating theory, analysis, and application into a proposal that responds to the demands of an increasingly complex, dynamic, and data-driven sector.
Publicado: 23/04/2026
Formato: Digital PDF (Portable Document Format)
ISBN: 978-9907-805-13-0
Tamaño: A4 21×29.7 cm
Licencia: Revenue Management in Tourism and Hospitality: analytical strategies, decision making, and revenue optimization in competitive contexts, está licenciada bajo CC BY-NC-ND 4.0©
Autor:
Pablo Raúl Manzano Insuasti